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		SAME 2008 FORUM : OCTOBER 1 & 2, 2008

OCTOBER 1 2008 • 10:20 to 11:50 • EXECUTIVE PANEL Green electronics: Innovation in the environmental revolution We know that electronics has positive or negative impacts on the environment (energy consumption, pollution …). This panel will provide an introduction to the day’s topic by exploring the current state of green technologies. Speakers, executives from electronics companies will discuss how progress in electronics systems will help preserving the environment: reduce power consumption, improve power production efficiency (solar cells), and improve cars’ gas mileage.

Moderator : Alain ANGLADE, ADEME, Engineer ICT, electrical infrastructures and auxiliary equipment for commercial buildings Energy efficiency markets and services division   Speakers :     • NXP - Jacques Le Berre - Director of Marketing and Business Development Solid State Lighting and Power Devices • Infineon - Patrick Leteinturier - Senior Principal in Automotive Systems • Cadence - Ted Vucurevich - Senior Vice President, Chief Technology Officer Advanced Research & Development Cadence Design Systems, Inc. • Texas Instruments - François Malleus - EMEA Business Development Manager High-Performance Analog • Enerqos - Marco Landi - President of ENERQOS, a Company specialized in the Photovoltaic business.

OCTOBER 2 2008 • 10:15 to 11:15 • TECHNICAL PANEL Engineering fad or Key Success Factor for the industry? The subject of Low Power is not new. It has already been amply debated in technical forums at SAME, DATE, DAC and other trade shows. It is still raising many questions: Who are the leaders in this domain: Giant companies with their armies of developers, or agile start-ups bringing new paradigms and dynamics to the market? Are we in a linear innovation process or on the verge of a quantum leap? Low Power is definitely becoming a challenge as the world is getting greener: Green cars, buildings… even electrical power is getting green! We know for sure that ultra low power is a key market differentiator for mobile devices. Governments are thinking of putting taxes on consumer equipment like TVs, set-up boxes, refrigerators, etc. based on their power consumption, including stand-by mode… It looks like Low Power has become critical for product acceptance and competitiveness. Let’s have a look at solutions ahead!

Moderator : Hugues DAILLIEZ, NXP Semiconductors   Speakers :     • CTO, Silistix - John Bainbridge • Design and Verification - Mentor Graphics - Jean-Marie Saint-Paul - European Product Specialist Manager • Elastix - Vigyan Singhal - President & CEO • Infineon Technologies - Andre Yakovleff - Principal Chip Architect

Updated, July 30th 2008

• Contact : same@cote-azur.cci.fr